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Members "charter"

(4 posts)

  1. Most coworking locations are open to almost anyone, providing they pay the fees and behave well. While I like the idea, I can also see benefit in being a little selective, at least in terms of permenent members.

    I like the idea of having potential members complete an application form which includes having to provide business references (or preferably have a recommendation from an existing member) as well as a couple of paragraphs describing what they can bring to the workspace. If we can fill the space with people that can offer something in terms of ideas, services, etc, that benefit all other members, I believe that we will quickly build a community that has people lining up to be a part of... rather than consistently having to work to keep the space filled. This is not about being exclusive by any means, but just making sure that the group is made up of likeminded people that are all intent on helping each other and the broader community, as well as doing well for themselves.

    Related to this I would like to see all members sign on to "charter"... similar to a code of conduct, but more about the positives (what we should be doing) rather than the negatives (what we can't do). So, for example, I think we should include things like:

    • conduct business with a high degree of integrity and business ethics
    • always seek out "win-win" outcomes when dealing with clients and suppliers
    • look for ways to contribute to the broader community
    • etc


    I will add to this list over time, but I think that if we can do some of these things then becoming a part of the community will be as big, if not a bigger, reason for people to want to join the workspace as just needing a place to work.

    What do you think?

    Marc.

    Posted 1 year ago #
  2. NC
    Member

    Marc,

    I think this is a very important part of the whole concept. I agree with your suggestion of a charter - it will remind all joining members of the importance of integrity and the collective expectations of their coworking colleagues.

    Nick.

    Posted 1 year ago #
  3. TB
    Member

    Agree with the charter idea. What happens when issues come up? Someone would have to act as CEO/Nanny to deal with big issues and little ones (like too much noise?)

    Tricky thing is this selective approach means lower utilisation. Do you take anyone you can to get it off the ground and cover costs (and then get selective) or remain choosy but low on numbers???

    Posted 1 year ago #
  4. Hey there Terry,

    Have a read of some of the posts on the coworking google group, or from some of the other sites around the world. The whole mentality of coworking seems to end up attracting those that are able to contribute to such a community and doesn't suit others, and a lot of that stuff ends up self regulating better than you might think... particularly if your experiences are mainly with traditional corporate offices (like mine are... unfortunately).

    On things like noise control, the group will find its own level, and it won't be the quietest office. Those wanting a place to write a novel probably won't enjoy it.

    Sure, we'll have some sort of committee that can review complaints, but I think its more likely that the group will find its own appropriate behaviours and those who don't fit in will notice that and it will be self policed to a significant extent.

    On the issue of the selective approach, I think again it will be largely self selecting. But I definitely want to fill the space with people who "get it", and who want to contribute to the success of the group... which is why one of the ideas I have is that new members need to write a paragraph or two on what they believe they can contribute to the workspace. Anyone who says "nothing, I just want a cheap desk" most likely won't fit in.

    On the size of the target market, have a read of anything by Seth Godin (and many other marketing gurus) and he'll tell you that to succeed you need to be the best at what you do, and its better to shrink your target market down to the size where you can be the best option for those people as opposed to targeting everyone but being the best option for no one. This is very true here... offer the perfect solution for a small percentage of small businesses, and we'll have no trouble finding the 30 to 40 people to make this a huge success. But if we try and make the space suitable for everyone, we'll be the perfect solution for no one and end up as just another office space competing for tenants in the middle of a recession.

    Here is a link to a great interview with Seth Godin from John Jantsch at Duct Tape Marketing. Have a listen and then tell me whether you still think keeping the target market as broad as possible is the best approach. (And if listening to the whole podcast is too much for you, just listen to the bit starting at the 13 minute market).

    Edit: And given this discussion is in the "members charter" thread... do I want to exclude people that don't want to sign something saying they will act with honesty and integrity? You bet I do!!!

    Posted 1 year ago #

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